How we score Wellington optometry practices

What the score is

Every practice in this guide is scored the same way, from one source: what the practice publishes on its own website, last checked 4 October 2026. We count facts. We do not rate clinical quality, friendliness or outcomes, and a practice may offer a service it does not mention online. The method is the same one used across the Optometrists NZ directory; in this guide, comparisons are made across the 24 Wellington practices.

The five measures

• Services listed — how many of twelve services the practice's website says it offers (list below). Practices are shown in this order on every page, then alphabetically.
• Optometrists named — whether the website names the optometrists you would see, in full.
• Published examination fee — whether the standard adult eye examination fee is on the website, and what it is.
• Days open — days per week with regular published opening hours ("by appointment" or "alternate Saturdays" does not count as a regular day).
• Online booking — whether you can book on the web.

The twelve services counted

• Eye examinations
• Children's vision
• Myopia control
• Ortho-k (night lenses)
• Dry eye clinic
• Keratoconus & scleral lenses
• Glaucoma assessment
• Contact lenses
• Driver licence eyesight certificates
• Urgent / red-eye appointments
• Low vision clinic
• Behavioural vision

What the badges mean

• Widest range of services — any practice listing at least nine of the twelve services, plus the practice (or practices, if tied) listing the most in Wellington, provided it lists at least six.
• Lowest published exam fee — the lowest standard adult examination fee among Wellington practices that publish one (ties share the badge).
• Publishes its fees — the adult examination fee is on the practice's website.
• Names its optometrists — at least one optometrist is named in full on the website.
• Open 7 days — regular published hours on every day of the week.

Results by area

Each practice page shows the facts counted for it. The table summarises how the 24 listed practices compare area by area.

Who does the scoring

This guide is published by Backroom Ops. The director of Backroom Ops is also a co-owner of Rose Optometry (Hamilton), which is listed in the Optometrists NZ directory, and Rototuna Optometrists is affiliated with Rose. The criteria above are applied identically to every practice, the source page for each listing is linked on its page, and any practice can ask for a correction by emailing hello@backroomops.co.nz with a link to the page on its website that shows the change.